Business Management for the IB Diploma Coursebook with Digital Access (2 Years): IB Diploma
Autor Peter Stimpson, Adamantia Malli-Charchalaki, Alexander Smithen Limba Engleză Mixed media product – 2 noi 2022
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Specificații
ISBN-13: 9781009053570
ISBN-10: 1009053574
Pagini: 600
Dimensiuni: 219 x 276 x 23 mm
Greutate: 1.61 kg
Ediția:3Revizuită
Editura: Cambridge University Press
Colecția Cambridge University Press
Seria IB Diploma
Locul publicării:Cambridge, United Kingdom
ISBN-10: 1009053574
Pagini: 600
Dimensiuni: 219 x 276 x 23 mm
Greutate: 1.61 kg
Ediția:3Revizuită
Editura: Cambridge University Press
Colecția Cambridge University Press
Seria IB Diploma
Locul publicării:Cambridge, United Kingdom
Cuprins
Contents; How to use this series; How to use this book; Introduction; Unit 1. Introduction to business management; 1. What is a business?; 2. Types of business entities; 3. Business objectives; 4. Stakeholders; 5. Growth and evolution; 6. Multinational companies (MNCs); Unit 2. Human Resource Management; 7. Introduction to human resource management; 8. Organisational structure; 9. Leadership and management (some HL only); 10. Motivation and demotivation (some HL only); 11. Organisational (corporate) culture (HL only); 12. Communication; 13. Industrial/employee relations (HL only); Unit 3. Finance and accounts; 14. Introduction to finance; 15. Costs and revenues; 16. Final accounts (some HL only); 17. Profitability and liquidity ratio analysis; 18. Debt/equity ratio analysis (HL only); 19. Cash flow; 20. Investment appraisal (some HL only); 21. Budgets (HL only); Unit 4. Marketing; 22. Introduction to marketing (some HL only); 23. Marketing planning; 24 Sales forecasting (HL only); 25. Market research; 26. The seven Ps of the marketing mix (some HL only); 27. International marketing (HL only); Unit 5. Operations management; 28. Introduction to operations management; 29. Operations methods; 30. Lean production and quality management (HL only); 31. Location; 32. Break-even analysis; 33. Production planning (HL only); 34. Crisis management and contingency planning (HL only); 35. Research and development (HL only); 36. Management information systems (HL only); Unit 6. Examination skills; 37. Examination skills; Glossary; Key formulas appendix; Acknowledgements; Index.
Descriere
New editions of Business Management for the IB Diploma series, to support the new syllabus for first teaching September 2022.