Concepts and strategies of business marketing have been highlighted in this book. Business marketing deals with the process of selling products or services. This selling can occur either at a business-to-business level or business-to-consumer level. Some of the diverse topics covered in this book address the various branches that fall under this category. It brings forth some of the innovative concepts and elucidates the unexplored aspects of business marketing. In this book, using case studies and examples, constant effort has been made to make the understanding of the difficult concepts of business marketing as easy and informative as possible, for the readers.