What we're going to discuss in this book is some of the key mistakes that are often made in business plans. First, we'll begin by establishing what, exactly, a business plan is. Some people have differing ideas of what constitutes a business plan, so we'll try to make sure that everything is understood clearly at the start. Then, we'll quickly go over how to write a business plan. Finally, the bulk of the book will be devoted to discussing some of the most common mistakes made but in the process of creating and executing business plans.