Business Planning: A Comprehensive Framework and Process
Autor Wesley B. Truitten Limba Engleză Hardback – 29 oct 2001 – vârsta până la 17 ani
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Specificații
ISBN-13: 9781567204759
ISBN-10: 1567204759
Pagini: 240
Dimensiuni: 156 x 235 x 24 mm
Greutate: 0.57 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States
ISBN-10: 1567204759
Pagini: 240
Dimensiuni: 156 x 235 x 24 mm
Greutate: 0.57 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States
Notă biografică
WESLEY B. TRUITT is Executive-in-Residence at the College of Business Administration, Loyola Marymount University, Los Angeles, where he teaches business planning to MBA and Executive MBA students. He is also Adjunct Professor at the Anderson Graduate School of Management at UCLA and Principal of Truitt Consulting, which assists organizations with business planning and strategic positioning. For 26 years, Truitt was a senior executive at Northrop Grumman Corporation.
Cuprins
PrefaceIntroduction to Business PlanningExecutive Summary of the Business PlanVision StatementGoal, Mission, and Strategy StatementResource AuditBusiness Environment AssessmentCompetitive AssessmentSpecific Objectives and Operating PlansControl and Review ProcessesImplementationSelected BibliographyIndex