REDISCOVER THE GREAT BUSINESS HIDDEN INSIDE YOUR EXISTING BUSINESSOver time, all businesses tend to lose their original sharpness. Success is dissipated through: Customers who have got bored with your offering, won't pay enough, or might switch; Products that are great - except for the fact that they don't make a profit; Activities that don't add anything; All sorts of hidden drags and drains. Any business wanting to secure its future and create a dependable platform for growth needs to rediscover its hidden edge - and quickly! * Raise profitability much faster and much more easily by looking at pricing not costs * Radically raise profitability against competitors in the same market * Slash unnecessary activities and unnecessary costs * Get your customers to fund your growth - you don't need investors or bankers * Know which prospects you really do not want as clients; when they call, just don't answer the phone