Business Research Methods
Autor Boris Blumberg, Donald Cooper, Pamela Schindleren Limba Engleză Paperback – 16 mar 2014
A balanced coverage of qualitative and quantitative methods means that no matter what approach you choose to use for your project, there are examples and case studies to help guide you through the process.
Student Research boxes provide an insight into situations and research decisions that students have encountered in real life projects. They contain hints, tips and sometimes questions to help you think through your own project.
A Running Case Study charts the progression of two student research projects - one qualitative and one quantitative - and shows how the content of each chapter can be used to develop their projects. Thought provoking questions are included in order to help you consider the issues and decisions involved, which you can then apply to your own project.
Deeper Insight boxes delve further into particular research issues, offering you a detailed description to increase your understanding of these areas, whilst Real Life examples put research methods into context, by showing you how they have been applied in real world situations.
The Online Learning Centre contains a vast amount of extra resources to help you create a superior project:
- Six statistical chapters are available to help you prepare, test and analyse your hypotheses and data.
- Extra cases, appendices and dataset exercises help you to take your study further.
- Check out the Research Skills Centre for free chapters of Study Skills books, examples of good and bad proposals, and templates for questionnaires and surveys.
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Specificații
ISBN-13: 9780077157487
ISBN-10: 0077157486
Pagini: 780
Dimensiuni: 197 x 264 x 27 mm
Greutate: 1.35 kg
Ediția:4. Auflage.
Editura: McGraw Hill Education
Colecția McGraw Hill / Europe, Middle East & Africa
Locul publicării:United Kingdom
ISBN-10: 0077157486
Pagini: 780
Dimensiuni: 197 x 264 x 27 mm
Greutate: 1.35 kg
Ediția:4. Auflage.
Editura: McGraw Hill Education
Colecția McGraw Hill / Europe, Middle East & Africa
Locul publicării:United Kingdom
Cuprins
Part 1: Essentials of Research
1. The Nature of Business and Management Research
2. The Research Process and Proposal
3. Literature Review
4. Ethics in Business Research
Part 2: Research Methods
5. Quantitative and Qualitative Research
6. Sampling Strategies
7. Primary Data Collection with Surveys
8. Primary Data Collection: Qualitative Data
9. Secondary Data and Archival Sources
10. Content Analysis and Other Qualitative Approaches
11. Case Studies
12. Experimentation
Part 3: Research Instruments
13. Fieldwork: Questionnaires and Responses
14. Measurement and Scales
15. Writing and Presenting Research Outcomes
Part 4: Statistical Background (ONLINE)
16. Data Preparation and Description
17. Exploring, Displaying and Examining Data
18. Hypothesis Testing
19. Measures of Association
20. Multivariate Analysis: An Overview
21. Qualitative Data Analysis: An Overview
Appendices
Cases