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Business Research: A Practical Guide for Students de Jill Collis

Business Research: A Practical Guide for Students

Autor Jill Collis, Roger Hussey
en Limba Engleză Paperback – 5 apr 2021
Now in its fifth edition, Business Research offers students a practical, hands-on guide throughout the research process, from literature review to writing up the results. Accessible and clear, this much loved textbook provides the tools needed to embark on and successfully complete research projects. Its balance of practical advice, methodical approach and sound academic underpinning gives a comprehensive grounding in research methods, so that you can decide on the most appropriate way of collecting, analysing and presenting data.New to this Edition:- Expanded practical guidance on areas students find challenging, such as sampling, writing up research and presenting data.- Fully revised and refreshed to provide a more international perspective.Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-research. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
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Specificații

ISBN-13: 9781352011814
ISBN-10: 1352011816
Pagini: 376
Ilustrații: 10 bw illus
Dimensiuni: 193 x 260 x 19 mm
Greutate: 0.86 kg
Ediția:5th ed. 2021
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:London, United Kingdom

Caracteristici

Suits a wide variety of student profiles, including non-native speakers

Notă biografică

Dr Jill Collis, BA (Hons), PhD, has a business background. Her subsequent experience as a mature student gave her considerable insight into the needs of students and those who teach them, which is reflected in her writing. She started her academic career as a research associate in the Small Business Research Centre at Kingston University London in 1998. From 2010 to 2019 she was Reader (Associate Professor) in Accounting at Brunel University London, where she was the founding director of the Accounting and Auditing Research Centre. Jill's research has contributed to the 'think small first' approach in UK company law and policy on better regulation to reduce burdens on smaller entities. Internationally, she is recognised as a leading scholar on the financial reporting and auditing needs of small and micro-companies. In 2015 she received the Best Supervisor Award from the Union of Brunel Students and an award from Brunel's College of Business, Arts and Social Sciences in recognition of her outstanding contribution to the student experience. Dr Roger Hussey is a Fellow of both the Association of Chartered Certified Accountants and holds an MSc in Industrial Relations and a PhD in Accounting from the University of Bath. He has published many books and articles on accounting and management subjects. After several years in industry, he was appointed Director of Research into Employee Communications at the Industrial Relations Unit, St Edmund Hall, University of Oxford. After six years at Oxford, he moved to the University of the West of England. In 2000 Roger became the Dean of the Odette School of Business in Windsor, Canada. He is now Emeritus Professor at the University of the West of England and the University of Windsor.

Cuprins

1. Understanding Research 2. Dealing with Practical Issues 3. Identifying your Research Paradigm 4. Designing the Research 5. Searching and Reviewing the Literature 6. Writing your Research Proposal 7. Collecting Qualitative Data 8. Analysing Qualitative Data 9. Integrated Qualitative Data Methods 10. Collecting Data for Statistical Analysis 11. Analysing Data Using Descriptive Statistics 12. Analysing Data Using Inferential Statistics 13. Writing your Dissertation or Thesis 14. Publishing your Research 15. Troubleshooting.

Recenzii

This is an excellent research textbook for undergraduate, graduate and postgraduate students. It is well structured, concise and easy to follow, providing practical guidance to help students understand the complexities of Business research. The inclusion of a new chapter on publishing research is an extremely valuable addition to this fifth edition.
Conducting research is not an easy activity in the world of business and writing about this process is even more difficult - it is worth reading and buying Business Research. For Masters students, it offers a good overview of what should be part of a research proposal and how this can be used to set up a good line of reasoning for doing a research project. For PhD students it gives enough in-depth insights to be useful when doing research; the relationships with different aspects of the philosophy of science are also well introduced. For MBA students, there is also enough in the book to pay attention to and the authors have done a good job of also making the book valuable for users who have a more practical focus on the necessary steps to be taken for writing a good research report.
Business research by Collis and Hussey is an excellent resource for both students and teachers of research methods. Compelling yet straightforward, this fifth edition further comprehensively outlines the significance of research methods, while the publication strategy section is a valuable addition. The book covers vital features of conducting scientific research in a step-by-step process, and with examples, tables, and text boxes in chapters, it is straightforward to follow. The book is highly recommended and equally valuable for the undergraduate, as well as advanced level research method students in social sciences. The authors have done a fabulous job in taking their readers along the course of discovering the fascinating science of conducting research.
One of the best business research books available. I am impressed by how Collis and Hussey lead us through the research maze in an uncomplicated manner. The clearly written text follows the typical pattern of the research process and provides practical guidance to undergraduate and postgraduate students as they develop their research knowledge in an easily structured way. Particularly useful in this edition is the new chapter on how to publish research. A fantastic revision, well worth its value for money!