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Business Rhetoric in German Novels – From Buddenbrooks to the Global Corporation de Ernest Schonfield

Business Rhetoric in German Novels – From Buddenbrooks to the Global Corporation: Studies in German Literature Linguistics and Culture

Autor Ernest Schonfield
en Limba Engleză Hardback – 28 iun 2018
Argues on the evidence of nine major German novels that literature and business have in common a reliance on language, understood in a creative, performative, and rhetorical sense.
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Specificații

ISBN-13: 9781571139832
ISBN-10: 1571139834
Pagini: 306
Dimensiuni: 157 x 235 x 22 mm
Greutate: 0.58 kg
Editura: Boydell and Brewer
Seria Studies in German Literature Linguistics and Culture

Notă biografică

Ernest Schonfield

Cuprins

Introduction Managing Appearances in Thomas Mann's Buddenbrooks, 1901 Oratory and Publicity in Heinrich Mann's Der Untertan, 1914/18 Organizing Speech in Gabriele Tergit's Käsebier erobert den Kurfürstendamm, 1931 Seeing through the Rhetoric in Bertolt Brecht's Dreigroschenroman, 1934 Giving an Account of the Self in Ingeborg Bachmann's Malina, 1971 Managing Bureaucracy in Hermann Kant's Das Impressum, 1972 Corporate Discourse in Friedrich Christian Delius's Unsere Siemens-Welt, 1972 Producing Ethos in Kathrin Röggla's wir schlafen nicht, 2004 Communicative Contests in Philipp Schönthaler's Das Schiff das singend zieht auf seiner Bahn, 2013 Conclusion Notes Bibliography Index