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Business Strategy for A2

Autor David Dyer, Peter Stimpson
en Limba Engleză Paperback – 30 mai 2001 – vârsta până la 19 ani
Full coverage of the compulsory A2 synoptic module from OCR. Concepts and processes are clearly explained and opportunities are provided to test knowledge and understanding. The book, which is fully illustrated, helps students to develop skills of analysis and evaluation, as well as an awareness of the integrated nature of the subject.
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Specificații

ISBN-13: 9780521003650
ISBN-10: 0521003652
Pagini: 224
Dimensiuni: 219 x 277 x 14 mm
Greutate: 0.53 kg
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:Cambridge, United Kingdom

Cuprins

Introduction; 1. Setting coporate objectives; 2. Tools for strategic planning; 3. External economic influences; 4. Business strategy in a changing world; 5. Devising and implementing strategy; 6. Reviewing business strategy; 7. Managing strategic change; 8. Preparing for examinations; Glossary; Index.

Descriere

Full coverage of the compulsory A2 synoptic module from OCR.