In Business Tips from the Trenches: How to Succeed in Business without an MBA, readers will discover 45 "Big Lessons" they don't teach you in college including: How learning what you "don't want " sets you up for success Why complacency can kill you and your dreams The high value of self-promotion Why the Golden Rule is the best business philosophy for all businesses Why surveys and focus groups suck How being "unpredictable" is a prime asset Why you should "shut up and listen" How being a customer service fanatic can make you rich