Lloyd Lim, who operated a small family business for more than ten years, knows that not everyone is a business genius. But anyone-even first-time entreprenuers-can learn basic concepts that will help them spot issues, ask the right questions, and operate a successful enterprise. In this business guidebook, you'll get guidance on launching a business that fits your natural strengths. Learn how to: • maintain a competitive advantage over time; • observe the difference between upside risk and downside risk; • value customers giving you meaningful feedback; and • develop a strategic plan to help you succeed. Lim also touches on key concepts such as cultivating relationships, slashing costs prudently, and developing the right mindset. The appendix contains a series of staff training modules that any organization can adapt for its own use.