The rules of success are changing with times. It's not the cards you're dealt it's how you play the game. Modernisation and the satellite revolution has brought knowledge and learning closer. The functional know-how and expertise is therefore assumed to be of high standards and linked with performance. The question thus arises as to what differentiates a star performer from others. EQ-IQ interface is thus most powerful area of influencing the performance. It inter-relates the cognitive and emotional faculties and competencies for optimising the decision making process and operational performance of a person. Emotional intelligence is considered to play a crucial role in the modern business life. Its principles help in evaluating and influencing business person's behaviour, management styles, attitudes, interpersonal skills and potentials and is considered to have great relevance in areas like job profiling, planning, recruitment and selection. Successful business people or managers don't waste time and energy worrying about being better than someone else, they focus on being the very best version of themselves. Success is being able to juggle those glass balls called priorities and keeping them polished while running the marathon of business using the lubricant of emotions. 90% of top performers are also high in emotional intelligence. Naturally, people with a high degree of emotional intelligence make more money-an average of $29,000 more per year than people with a low degree of emotional intelligence. The link between emotional intelligence and earnings is so direct that every point increase in emotional intelligence adds $1,300 to an annual salary. high EQ people and leaders have better ability to handle issues like change, stress, team dysfunction and consequences of a decision that has turned out to be wrong and we know that these keep coming regularly in work/ business life as well as personal life. The emotionally intelligent people have better control on personal needs, time and work life balance and somehow manage the work environment better. They thus achieve the personal goals, team goals and organisational goals. They are better in achieving the strategic and financial objectives of the organisation and create a better image of themselves and the organisation or business. Numerous studies explore the financial implication of emotional intelligence; particularly how higher EQ leaders produce more powerful business results. One such study tested 186 executives on EQ and compared their scores with their company's profitability; leaders who scored higher in key aspects of emotional intelligence (including empathy and accurate self-awareness) were more likely to be highly profitable. Experienced partners in a multinational consulting firm were assessed on the EI competencies plus three others. Partners who scored above the median on 9 or more of the 20 competencies delivered $1.2 million more profit from their accounts than did other partners - a 139 percent incremental gain. "Most people have no idea of the giant capacity we can immediately command when we focus all of our resources on mastering a single area of our lives- Says Tony Robbins. " IQ will get you in the corporate door; EQ will take you up the corporate ladder. Emotionally intelligent organisation use internal as well as external selling to maximise their impact and gain status in community. They gain customer as well as employee trust and loyalty to build up a strong brand and self-perpetuating business growth. They have enthused employees to develop process efficiency and strategy control for impact on outcome and profit line. This is due to underlying process of conversion of resources into capabilities, flexibility to adapt to needs and converting core competencies into competitive advantage. The RG 3D model of business emotional intelligence combines vision, strategy, operation and emotional leverage for business success.