• Popular, proven topic: more than 11,000 copies of the Butterflies of the Midwest quick guide (9781591935209) have sold
• Market: from gardeners and nature enthusiasts to families and tourists
• Not intimidating?easy-to-use information geared toward casual observers
• Full-color photographs that feature key markings
• Organized by color: when you see a blue butterfly, open to the blue section to make a positive ID
• Covers 198 species in Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, and Wisconsin
• All-in-one source of information, facts, photos, and gee-whiz tidbits in a concise guide
• Written by noted entomologist and author Jaret C. Daniels
• Extreme value: massive information for less than $20