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Buy Me! Swaying Minds and Influencing Behaviours Through Mainstream Advertising

Autor MR Pedro Eloy
en Limba Engleză Paperback
This book summarizes the main trends in advertising and communication at the end of the nineties, addressing consumers attitudes, reactions and behaviours as well as the main challenges and most important, changes felt by the advertising and communication agencies whilst developing promotional campaigns. Throughout the text, and in order to better illustrate and support the opinions and conclusions expressed therein, real life examples of strategies, campaigns, events and facts that have been implemented and observed are used, as means to probing and rattling the reader's brain with memories that will allow a better framing of the issues addressed in this book.
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Specificații

ISBN-13: 9781463572921
ISBN-10: 1463572921
Pagini: 204
Dimensiuni: 129 x 198 x 11 mm
Greutate: 0.2 kg
Editura: CreateSpace Independent Publishing Platform