Buy Now
Autor Emily Westen Limba Engleză Paperback – 22 feb 2022
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Specificații
ISBN-13: 9780262543309
ISBN-10: 0262543303
Pagini: 280
Dimensiuni: 155 x 228 x 27 mm
Greutate: 0.41 kg
Editura: MIT Press Ltd
ISBN-10: 0262543303
Pagini: 280
Dimensiuni: 155 x 228 x 27 mm
Greutate: 0.41 kg
Editura: MIT Press Ltd
Cuprins
Figure List ix
Acknowledgments xi
Introduction: Buy Now--The Branding of Convenience 1
I Distribution 27
1 A New Kind of Distribution Brand 29
2 The Box: Distribution Fetishism and the Materialities of Ecommerce 51
II Culture 81
3 From Bookseller to Behemoth: The Platformization of Retail 83
4 Speak for Service: Alexa, Surveillance, and Automated Intimacy 107
5 Watch Now: Ubiquitous Media and the Commoditization of Culture 139
III Image 169
6 Amazon.Amazon: Normalizing Monopoly 171
7 American Ubiquity: Amazon's Platform Imperialism 195
Conclusion: Confronting the Costs of Convenience 219
Acknowledgments xi
Introduction: Buy Now--The Branding of Convenience 1
I Distribution 27
1 A New Kind of Distribution Brand 29
2 The Box: Distribution Fetishism and the Materialities of Ecommerce 51
II Culture 81
3 From Bookseller to Behemoth: The Platformization of Retail 83
4 Speak for Service: Alexa, Surveillance, and Automated Intimacy 107
5 Watch Now: Ubiquitous Media and the Commoditization of Culture 139
III Image 169
6 Amazon.Amazon: Normalizing Monopoly 171
7 American Ubiquity: Amazon's Platform Imperialism 195
Conclusion: Confronting the Costs of Convenience 219
Notă biografică
Emily West is Associate Professor of Communication at the University of Massachusetts Amherst and coeditor of The Routledge Companion to Advertising and Promotional Culture.