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Autor Martin Lindstrom
en Paperback – 31 oct 2008

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Specificații

ISBN-13: 9781847940124
ISBN-10: 1847940129
Pagini: 240
Dimensiuni: 154 x 233 x 23 mm
Greutate: 0.34 kg
Editura: Random House

Notă biografică

Martin Lindstrom is one of the most respected branding gurus in the world. He sits on several boards globally and his clients include The Walt Disney Company, Reuters, American Express, Yellow Pages and Microsoft. He is CEO and Chairman of the Lindstrom company and Brand sense agency, and publishes his own weekly column on branding that reaches a global audience of more than a million people. His previous books, including Brand Sense and Brand Child, have been translated into 19 languages. www.martinlindstrom.com