Understanding the importance of your competitions proximity is one of the most important things to understand when dealing with marketing attempts on the Internet. Today, there is no distance between you and your competition and you most likely have anything that can not be bought on some other website. Now, when a consumer wants and needs a product or information, all they must do is put there desires into the URL and pages among pages of options displays on the search engine results page. What you must be concerned with in this situation, when listed amongst your competitors is stand out. In this book, you will learn about the main and most popular techniques to purchasing traffic to your website. Also, you will learn all the terms you need to know to start understanding the web marketing industry. Here are the topics covered inside: PAY-PER-CLICK (PPC) ADVERTISING CAMPAIGNS BANNER MARKETING EMAIL MARKETING SEO & WEB-CONTENT