Selling points:
- New visuals in line with the new 3D TV series
- Caillou has been a beloved character for 35 years. The young parents have most likely been brought up while watching the TV show or with the books, which makes a good awareness of the brand
- Brand values include friendship, adventure, family and empathy
- Help foster emotional intelligence
- Books about feelings are even more popular since the pandemic
- Based on our The Little Prince title who's worked well