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Cambridge English for the Media Student's Book with Audio CD

Autor Nick Ceramella, Elizabeth Lee
en Limba Engleză Mixed media product – 26 noi 2008
Cambridge English for the Media develops the communication skills and specialist English language knowledge of media students and professionals, enabling them to work more confidently and effectively. Covering a range of media-related fields including newspapers, television, radio and marketing, the eight standalone units enable students to concentrate on the areas that are most relevant to them. As well as teaching specialist language, the course also develops job-specific skills such as writing headlines, producing advertisements and preparing a pitch. Authentic teaching materials such as newspaper articles and blogs help prepare learners for real working life. Comprehensive teacher's notes are available online.
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Specificații

ISBN-13: 9780521724579
ISBN-10: 0521724570
Pagini: 112
Ilustrații: Illustrations
Dimensiuni: 188 x 246 x 5 mm
Greutate: 0.27 kg
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:Cambridge, United Kingdom

Cuprins

1. Newspapers; 2. Radio; 3. Magazine; 4. Television; 5. Film; 6. New media; 7. Advertising; 8. Marketing; Audioscript; Answer key; Acknowledgements.


Descriere

Cambridge English for the Media develops the communication skills and specialist English language knowledge of media students and professionals, enabling them to work more confidently and effectively. Covering a range of media-related fields including newspapers, television, radio and marketing, the eight standalone units enable students to concentrate on the areas that are most relevant to them. As well as teaching specialist language, the course also develops job-specific skills such as writing headlines, producing advertisements and preparing a pitch. Authentic teaching materials such as newspaper articles and blogs help prepare learners for real working life. Comprehensive teacher's notes are available online.