Cambridge International AS & A Level Business Digital Teacher's Resource Access Card
Autor Kelly Chalk, Deborah Malpasen Limba Engleză Other merchandize – 30 iun 2021
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Specificații
ISBN-13: 9781108940696
ISBN-10: 1108940692
Pagini: 830
Dimensiuni: 155 x 155 x 1 mm
Greutate: 0.01 kg
Ediția:4Revizuită
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:Cambridge, United Kingdom
ISBN-10: 1108940692
Pagini: 830
Dimensiuni: 155 x 155 x 1 mm
Greutate: 0.01 kg
Ediția:4Revizuită
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:Cambridge, United Kingdom
Cuprins
Contents; Introductory material; Approaches to teaching and learning; Unit 1 Business and its environment; 1. Enterprise (AS level); 2. Business structure (AS level); 3. Size of business (AS level); 4. Business objectives (AS level); 5. Stakeholders in a business (AS level); 6. External influences on business activity (A level); 7. External economic influences on business activity (A level); 8. Business strategy (A level); 9. Corporate planning and implementation (A level); Unit 2 Human resource management; 10. Human resource management (AS level); 11. Motivation (AS level); 12. Management (AS level); 13. Organisational structure (A level); 14. Business communication (A level); 15. Leadership (A level); 16. Human resource management strategy (A level); Unit 3 Marketing; 17. The nature of marketing (AS level); 18. Market research (AS level); 19. The marketing mix – product and price (AS level); 20. The marketing mix – promotion and place (AS level); 21. Marketing analysis (A level); 22. Marketing strategy (A level); Unit 4 Operations management; 23. The nature of operations (AS level); 24. Inventory management (AS level); 25. Capacity utilisation and outsourcing (AS level); 26. Location and scale (A level); 27. Quality management (A level); 28. Operations strategy (A level); Unit 5 Finance and accounting; 29. Business finance (AS level); 30. Forecasting and managing cash flows (AS level); 31. Costs (AS level); 32. Budgets (AS level); 33. Financial statements (A level); 34. Analysis of published accounts (A level); 35. Investment appraisal (A level); 36. Finance and accounting strategy (A level); Acknowledgements.
Descriere
This series supports teachers and students of Cambridge International AS & A Level Business (9609) for examination from 2023.