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Cambridge International AS and A Level Travel and Tourism Coursebook

Autor Sue Stewart, Fiona Warburton, John D. Smith
en Limba Engleză Paperback – 3 ian 2016
Internationally focused textbook to support Cambridge International AS and A Level Travel and Tourism, for first examination in 2017. Endorsed by Cambridge International Examinations, this second edition of Cambridge International AS and A Level Travel and Tourism has been fully updated for the Cambridge Syllabus (9395) for examination from 2017. Written by experienced authors in an engaging and accessible style, this Coursebook contains a wealth of internationally focussed case studies and links to the key concepts throughout. This book offers comprehensive coverage with an international perspective and in-depth analysis of topics.
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Specificații

ISBN-13: 9781316600634
ISBN-10: 1316600637
Pagini: 244
Dimensiuni: 220 x 276 x 10 mm
Greutate: 0.64 kg
Ediția:2Revizuită
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:Cambridge, United Kingdom

Cuprins

Chapter 1. Features of the industry; Chapter 2. Principles of customer service in travel and tourism; Chapter 3. Destination marketing; Chapter 4. Destination management; Chapter 5. Planning and managing a travel and tourism event

Descriere

Internationally focused textbook to support Cambridge International AS and A Level Travel and Tourism, for first examination in 2017.