A political journey following Canada s only full-time political campaign manager through forty-seven campaigns. From William Grenville Davis to Justin Trudeau, John Laschinger takes readers behind the scenes and deep into the numbers on Canadian and international politics. Canada s only full-time campaign manager opens the doors to backrooms and war rooms of political campaigns he has run, provides lessons for aspiring campaign managers, and exposes what really happens behind the scenes. He details all of the tools in a campaign manager s arsenal policy, organization, research, the war room, negative ads, money, and social media. And of course the most important piece, and the biggest wildcard, the candidate, whose performance is central to earning a victory or a loss."