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Can I Change Your Mind?: The Craft and Art of Persuasive Writing de Lindsay Camp

Can I Change Your Mind?: The Craft and Art of Persuasive Writing

Autor Lindsay Camp
en Limba Engleză Paperback – 29 apr 2007
These days, we all need the ability to argue a case effectively inwriting. Drawing on his long experience as a leading copywriter,Lindsay Camp shows how it's done-whether the 'end product' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss.
Engaging, entertaining and-as you'd expect-highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever.
'This is a cunning, masterly and hugely readable book. You'll learnat least as much from how he writes as from what he writes about-andthat's saying a great deal.' Jeremy Bullmore (columnist for Campaign, Management Today and The Guardian)
'I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.' Jeremy Bullmore

'A masterpiece in persuasive writing.' Management Today, (September 2007)

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Specificații

ISBN-13: 9780713678499
ISBN-10: 0713678496
Pagini: 256
Dimensiuni: 129 x 198 x 15 mm
Greutate: 0.27 kg
Editura: Bloomsbury Publishing
Colecția A&C Black Business Information and Development
Locul publicării:London, United Kingdom

Caracteristici

Competition: Few - if any - books about good writing areenjoyable to read. The bulk of those available consist of lettertemplates that the user adjusts to fit his or her situation. Examplesare listed below.

Notă biografică

Lindsay Camp has been a freelance writer for over 20 years. He beganhis career at J Walter Thompson, one of the UK's largest advertisingagencies. He has been invited three times to judge the 'Writing forDesign' category in the D&AD Awards, the advertising and designindustry's Oscars. He has also-uniquely-been nominated twice in oneyear for the silver award in this category.

Recenzii

'This is a cunning, masterly and hugely readable book. You'll learn at least as much from how he writes as from what he writes about - and that's saying a great deal.'
'...very persuasive. I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.'
'Lindsay Camp is a dangerous man, and this is a dangerous book. Behind that charming exterior lies the revolutionary thought that words can change people, organisations and the world. Whatever next? I know, he persuaded me, but...'
'I would have described this book as educational, entertaining, compelling and persuasive but, having read it, I'd say it will liberate and transform your communication skills.'
'This book applies to anyone who needs to write persuasively, be it in aspeculative business letter, an advert, or a CV, but wants more than a setof templates. Camp coaches entertainingly through pitfalls and tips.'

Descriere

These days, we all need the ability to argue a case effectively inwriting. Engaging, entertaining and-as you'd expect-highlypersuasive, Can I Change Your Mind? will change the way you think about the words you use for ever.