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Candidate-Centered Campaigns: Political Messages, Winning Personalities, and Personal Appeals de B. Arbour

Candidate-Centered Campaigns: Political Messages, Winning Personalities, and Personal Appeals

Autor B. Arbour
en Limba Engleză Hardback – 10 iul 2014
The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.
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Specificații

ISBN-13: 9781137398604
ISBN-10: 1137398604
Pagini: 204
Ilustrații: XVII, 204 p.
Dimensiuni: 140 x 216 x 18 mm
Greutate: 0.39 kg
Ediția:2014
Editura: Palgrave Macmillan US
Colecția Palgrave Macmillan
Locul publicării:New York, United States

Cuprins

1. The Role of the Candidate in Campaign Messages 2. Why Campaigns Use Candidate-Centered Messages 3. Candidates and Campaign Planning 4. The Use of Candidate-Centered Appeals 5. The Types of Candidate-Centered Appeals 6. Candidate-Centered Appeals and Personal Issues 7. The Effect of Candidate-Centered Appeals 8. Candidate- Centered Appeals and Citizens

Recenzii

“The book is, for the political junkie, an enjoyable and thorough stroll through some of the most high-profile American political campaigns of the 1990s and 2000s. … It is an enjoyable read about campaigns as they are in the American political landscape of the early twenty-first century. Its blend of qualitative and quantitative evidence should engage students of politics to see common threads in what can appear heavily localized and chaotic campaigns.” (Thomas J. Leeper, Public Opinion Quarterly, Vol. 80 (3), 2016)

Notă biografică

Brian Arbour is an Assistant Professor of Political Science at John Jay College at the City University of New York, USA. He also serves as a member of the Decision Team for Fox News Channel and has published articles on The Monkey Cage (http://www.washingtonpost.com/blogs/monkey-cage/wp/2014/08/28/why-do-political-campaigns-tell-us-what-their-candidates-have-done-instead-of-what-they-are-going-to-do/)