'Careers in Marketing' is the only comprehensive and contemporary guide that clearly explains the many interesting, growing and well paying career opportunities in the field of marketing. This book is intended to help those considering a job change as well as those beginning their careers to better point their 'career compass' and make smarter choices about their future. 'Careers in Marketing' is divided into four sections based on the key activities of marketing: Marketing Insights, Marketing Planning, Marketing Execution and Marketing Optimization. The most relevant digital and traditional marketing roles are described across each of these activities. Each role includes detailed descriptions of both traditional and digital marketing roles including key job responsibilities and an 'insider view' of the day to day realities of the job. The pros and cons of each role is also described along with key success criteria, salary information, a typical career path as well as guidance on how to land one's first job. The traditional marketing roles detailed in the book include marketing research management, brand management, product management, advertising and media management, shopper marketing, demand generation, lead generation, customer relationship marketing, consumer promotion, trade promotion, direct marketing, event marketing, marketing analytics and marketing operations management. Digital marketing career options discussed include e-commerce, search engine marketing, web communications management, digital marketing communications, social media marketing, inbound marketing and digital analytics. Consider Careers in Marketing your personal guide for navigating today's complex world of marketing. A guide that will help you make smarter choices about that career path that's best for you.