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Casebook of Indigenous Business Practices in Afr – Apprenticeship, Craft, and Healthcare – Volume 1

Autor Ogechi Adeola
en Limba Engleză Hardback – 15 aug 2023
Africa's unique and diverse culture, embedded in age-long business practices, presents an interesting proposition for advancing indigenous knowledge and building sustainable structures. Casebook of Indigenous Business Practices in Africa is a collection of case studies across Northern, Eastern, Central, Western and Southern Africa.
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Specificații

ISBN-13: 9781802622522
ISBN-10: 1802622527
Pagini: 288
Dimensiuni: 152 x 229 x 19 mm
Greutate: 0.56 kg
Editura: Emerald Publishing

Notă biografică

Ogechi Adeola is a Professor of Marketing at Lagos Business School, Pan-Atlantic University, Nigeria. In addition, she serves as a member of the Governing Board of University of Kigali, Rwanda. Her multi-dimensional research focuses on advancing knowledge across the intersection of marketing, entrepreneurship, tourism, and gender. She is the editor of the book, Indigenous African Enterprise: The Igbo Traditional Business School (I-TBS), published in 2021 by Emerald Publishing Limited.