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Casebook of Indigenous Business Practices in Afr – Trade, Production and Financial Services – Volume 2 de Ogechi Adeola

Casebook of Indigenous Business Practices in Afr – Trade, Production and Financial Services – Volume 2

Autor Ogechi Adeola
en Limba Engleză Hardback – 15 aug 2023
Indigenous enterprise practices are an essential part of business success in Africa. The continent's unique and diverse culture, embedded in age-long practices, presents an interesting proposition for advancing indigenous knowledge and building sustainable business structures.
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Specificații

ISBN-13: 9781804557631
ISBN-10: 1804557633
Pagini: 272
Dimensiuni: 152 x 229 x 18 mm
Greutate: 0.53 kg
Editura: Emerald Publishing

Notă biografică

Ogechi Adeola is a Professor of Marketing at Lagos Business School, Pan-Atlantic University, Nigeria. In addition, she serves as a member of the Governing Board of University of Kigali, Rwanda. Her multi-dimensional research focuses on advancing knowledge across the intersection of marketing, entrepreneurship, tourism, and gender. She is the editor of the book, Indigenous African Enterprise: The Igbo Traditional Business School (I-TBS), published in 2021 by Emerald Publishing Limited.