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Cases in Health Care Marketing

Autor Jr. Fortenberry, John L.
en Limba Engleză Paperback – 31 ian 2010
Cases In Health Care Marketing Features 40 Case Studies That Explore Real-World Scenarios Faced By Healthcare Marketing Executives. Divided Into Six Sections, The Book Covers Issues In Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful As A Stand-Alone Text Or As A Complement To Any Introductory Text On Healthcare Marketing, Cases In Health Care Marketing Challenges To Reader To Resolve The Case Through A Series Of Questions At The Conclusion Of Each Study. Solutions Are Provided As Part Of A Package Of Online Instructor'S Materials.
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Specificații

ISBN-13: 9780763764487
ISBN-10: 0763764485
Pagini: 244
Dimensiuni: 150 x 226 x 13 mm
Greutate: 0.36 kg
Ediția:Cases in Hc
Editura: Jones and Bartlett Publishers, Inc