Cash is not about finance. Rather, it is a necessary commodity input for every business, just as diesel fuel is for the farmer's tractor or aviation fuel for the pilot's aircraft. It is in every operational step that cash is earned, spent, delayed, wasted, saved and preserved. While most CFOs have established metrics, benchmarks and systems to count and account for cash, few companies use cash as a driving metric on their path to growth and vitality.


We can only save nickels and dimes - the elements that ultimately add up to make a real difference in the business's bottom line - on the front lines, not in the executive offices. In this monograph, discover the tools and strategies you need to unlock the full power of cash flow in your organization.