CEO Capital: A Guide to Building CEO Reputation and Company Success
Autor Leslie Gaines–Rossen Hardback – 29 ian 2003
In CEO Capital, Dr. Gaines–Ross describes in practical terms the strategies to follow––and the obstacles to avoid––so that CEOs can enhance the reputation of their company during the five stages of their tenure.
CEO Capital is the only book that provides these guidelines and isolates best practices for CEOs as they navigate their way through their first 100 days to their last 100 hours.
About the author: Dr. Leslie Gaines–Ross is chief knowledge and research officer at Burson–Marsteller, a leading global communications consultancy with more than 1,600 employees worldwide. Previously, she served as Fortune′s communications and marketing director.
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Specificații
ISBN-13: 9780471268079
ISBN-10: 0471268070
Pagini: 288
Dimensiuni: 157 x 236 x 24 mm
Greutate: 0.57 kg
Editura: Wiley
Locul publicării:Hoboken, United States
ISBN-10: 0471268070
Pagini: 288
Dimensiuni: 157 x 236 x 24 mm
Greutate: 0.57 kg
Editura: Wiley
Locul publicării:Hoboken, United States
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Public țintă
CEOs, corporate communications, public affairs and marketing executives, CIOs, CFOs, entrepreneurs and small business executives.Descriere
Praise
for
CEO
CAPITAL
"If only I had this book when I started out. CEO Capital is a surprisingly easy read on a complex subject that is very relevant to today′s business. It is an insightful, valuable guide that business leaders should keep at arm′s length. Recent events have demonstrated that CEO behavior and reputation can negatively impact share price and consumer confidence in a company. CEOs have a responsibility to act ethically, effectively, and emphatically. This book explains how."
–Graham Phillips, former chairman and CEO
Ogilvy & Mather Worldwide
"Dr. Gaines–Ross is one of the world′s leading researchers and practitioners on the subject of CEO and corporate reputation. Her book′s research findings, recommendations for enhancing reputation, and insight into the prevailing environment for leaders will be invaluable for anyone moving into, or sitting in, the CEO′s office."
–Professor Paul A. Argenti, Director
Tuck Leadership Forum, Tuck School of Business at Dartmouth
"When storied former CEOs relinquish their perks–and, in some cases, their jobs–because they are forced to acknowledge that ′perceptions matter,′ they are confirming how right Dr. Gaines–Ross has been all these years in urging CEOs to heed their reputations for the benefit of their companies. For too many CEOs, the lessons learned from CEO Capital come too late. But for all the rest, this book is a must–read."
–Jon Low, Senior Research Fellow
Gap Gemini Ernst & Young Center for Business Innovation
"CEO Capital is an excellent collection of practical do′s and don′ts for CEOs and for those who advise them. Nowhere else have all of these valuable lessons been combined into one concise source. A wonderful guidebook for all CEOs."
–Dr. Michael Seitchik, Managing Director
Executive Education Services, RHR International
"If only I had this book when I started out. CEO Capital is a surprisingly easy read on a complex subject that is very relevant to today′s business. It is an insightful, valuable guide that business leaders should keep at arm′s length. Recent events have demonstrated that CEO behavior and reputation can negatively impact share price and consumer confidence in a company. CEOs have a responsibility to act ethically, effectively, and emphatically. This book explains how."
–Graham Phillips, former chairman and CEO
Ogilvy & Mather Worldwide
"Dr. Gaines–Ross is one of the world′s leading researchers and practitioners on the subject of CEO and corporate reputation. Her book′s research findings, recommendations for enhancing reputation, and insight into the prevailing environment for leaders will be invaluable for anyone moving into, or sitting in, the CEO′s office."
–Professor Paul A. Argenti, Director
Tuck Leadership Forum, Tuck School of Business at Dartmouth
"When storied former CEOs relinquish their perks–and, in some cases, their jobs–because they are forced to acknowledge that ′perceptions matter,′ they are confirming how right Dr. Gaines–Ross has been all these years in urging CEOs to heed their reputations for the benefit of their companies. For too many CEOs, the lessons learned from CEO Capital come too late. But for all the rest, this book is a must–read."
–Jon Low, Senior Research Fellow
Gap Gemini Ernst & Young Center for Business Innovation
"CEO Capital is an excellent collection of practical do′s and don′ts for CEOs and for those who advise them. Nowhere else have all of these valuable lessons been combined into one concise source. A wonderful guidebook for all CEOs."
–Dr. Michael Seitchik, Managing Director
Executive Education Services, RHR International
Textul de pe ultima copertă
Praise
for
CEO
CAPITAL
"If only I had this book when I started out. CEO Capital is a surprisingly easy read on a complex subject that is very relevant to today′s business. It is an insightful, valuable guide that business leaders should keep at arm′s length. Recent events have demonstrated that CEO behavior and reputation can negatively impact share price and consumer confidence in a company. CEOs have a responsibility to act ethically, effectively, and emphatically. This book explains how."
–Graham Phillips, former chairman and CEO
Ogilvy & Mather Worldwide
"Dr. Gaines–Ross is one of the world′s leading researchers and practitioners on the subject of CEO and corporate reputation. Her book′s research findings, recommendations for enhancing reputation, and insight into the prevailing environment for leaders will be invaluable for anyone moving into, or sitting in, the CEO′s office."
–Professor Paul A. Argenti, Director
Tuck Leadership Forum, Tuck School of Business at Dartmouth
"When storied former CEOs relinquish their perks–and, in some cases, their jobs–because they are forced to acknowledge that ′perceptions matter,′ they are confirming how right Dr. Gaines–Ross has been all these years in urging CEOs to heed their reputations for the benefit of their companies. For too many CEOs, the lessons learned from CEO Capital come too late. But for all the rest, this book is a must–read."
–Jon Low, Senior Research Fellow
Gap Gemini Ernst & Young Center for Business Innovation
"CEO Capital is an excellent collection of practical do′s and don′ts for CEOs and for those who advise them. Nowhere else have all of these valuable lessons been combined into one concise source. A wonderful guidebook for all CEOs."
–Dr. Michael Seitchik, Managing Director
Executive Education Services, RHR International
"If only I had this book when I started out. CEO Capital is a surprisingly easy read on a complex subject that is very relevant to today′s business. It is an insightful, valuable guide that business leaders should keep at arm′s length. Recent events have demonstrated that CEO behavior and reputation can negatively impact share price and consumer confidence in a company. CEOs have a responsibility to act ethically, effectively, and emphatically. This book explains how."
–Graham Phillips, former chairman and CEO
Ogilvy & Mather Worldwide
"Dr. Gaines–Ross is one of the world′s leading researchers and practitioners on the subject of CEO and corporate reputation. Her book′s research findings, recommendations for enhancing reputation, and insight into the prevailing environment for leaders will be invaluable for anyone moving into, or sitting in, the CEO′s office."
–Professor Paul A. Argenti, Director
Tuck Leadership Forum, Tuck School of Business at Dartmouth
"When storied former CEOs relinquish their perks–and, in some cases, their jobs–because they are forced to acknowledge that ′perceptions matter,′ they are confirming how right Dr. Gaines–Ross has been all these years in urging CEOs to heed their reputations for the benefit of their companies. For too many CEOs, the lessons learned from CEO Capital come too late. But for all the rest, this book is a must–read."
–Jon Low, Senior Research Fellow
Gap Gemini Ernst & Young Center for Business Innovation
"CEO Capital is an excellent collection of practical do′s and don′ts for CEOs and for those who advise them. Nowhere else have all of these valuable lessons been combined into one concise source. A wonderful guidebook for all CEOs."
–Dr. Michael Seitchik, Managing Director
Executive Education Services, RHR International
Cuprins
Preface.
Acknowledgments.
PART I: CEO CAPITAL.
Chapter 1. The CEO Effect.
Chapter 2. CEO Reputation: A Capital Investment.
Chapter 3. How CEO Capital Is Built.
PART II: BUILDING CEO CAPITAL.
Chapter 4. The Countdown: Beware the Two–Headed Monster.
Chapter 5. The First Hundred Days: CEOs under the Magnifying Glass.
Chapter 6. The First Year: From Pupil to CEO Persona.
Chapter 7. The Turning Point: Leading through Thought.
Chapter 8. Revision and Reinvention: Recasting through Succession, Leaving a Legacy.
PART III: IMPLICATIONS FOR CEOS.
Chapter 9. Over the Horizon: Future Trends and Suggestions.
Notes.
Index.
PART I: CEO CAPITAL.
Chapter 1. The CEO Effect.
Chapter 2. CEO Reputation: A Capital Investment.
Chapter 3. How CEO Capital Is Built.
PART II: BUILDING CEO CAPITAL.
Chapter 4. The Countdown: Beware the Two–Headed Monster.
Chapter 5. The First Hundred Days: CEOs under the Magnifying Glass.
Chapter 6. The First Year: From Pupil to CEO Persona.
Chapter 7. The Turning Point: Leading through Thought.
Chapter 8. Revision and Reinvention: Recasting through Succession, Leaving a Legacy.
PART III: IMPLICATIONS FOR CEOS.
Chapter 9. Over the Horizon: Future Trends and Suggestions.
Notes.
Index.
Recenzii
"This
is
an
excellent
book
of
dos
and
don′ts
for
CEOs,
potential
CEOs
and
especially
for
the
PR
people
who
must
help
them
get
their
message
out
to
their
various
publics."
(Public
Relations
Quarterly,
Summer
2003)
"This is an excellent book of dos and don′ts for CEOs, potential CEOs and especially for the PR people who must help them get their message out to their various publics." (Public Relations Quarterly, Summer 2003)
"This is an excellent book of dos and don′ts for CEOs, potential CEOs and especially for the PR people who must help them get their message out to their various publics." (Public Relations Quarterly, Summer 2003)
Notă biografică
Dr.
LESLIE
GAINES–ROSS
is
chief
knowledge
and
research
officer
at
Burson–Marsteller,
a
global
communications
consultancy
with
more
than
1,600
employees
worldwide.
She
has
been
the
architect
behind
landmark
CEO
and
corporate
reputation
research
and
the
creator
of
www.ceogo.com,
the
acclaimed
Web
site
devoted
exclusively
to
CEO
news
and
information.
Prior
to
joining
Burson–Marsteller,
Dr.
Gaines–Ross
was
Fortune
magazine′s
director
of
communications
and
marketing.