Cărți

Chaffey, D: Digital Marketing

Paperback – 27 ian 2019

Preț: 1138^.24 lei

Preț vechi: 1478^.23 lei
-23% Nou

Puncte Express: 1707

:
217^.80€ • 228^.01$ • 180^.22£

Carte disponibilă

Livrare economică 15-29 martie

Adaugă în coș

Wish list
Gift list
Am citit!

Adaugă în listă

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781292241579
ISBN-10: 1292241578
Pagini: 576
Dimensiuni: 261 x 191 x 33 mm
Greutate: 1.04 kg
Ediția:7th edition
Editura: Pearson

Notă biografică

Dave Chaffey is a digital marketing consultant and co-founder of the marketing advice education learning platform SmartInsights.com. He continues to lecture at universities and colleges including the University of Leeds, University of Portmouth, Manchester Metropolitan University, Cranfield and Warwick and the Institute of Direct and Digital Marketing.
Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Loughborough University School of Business and Economics, Director of the Institute of Research Application and Consultancy at Loughborough University, academic marketing consultant and author.

Cuprins

Brief contents
Preface About the authors Acknowledgements
Part 1 Digital marketing fundamentals 1. Introducing digital marketing 2. Online marketplace analysis: micro-environment 3. The digital macro-environment
Part 2 Digital marketing strategy development 4. Digital marketing strategy 5. Digital media and the marketing mix 6. Relationship marketing using digital platforms
Part 3 Digital marketing: implementation and practice 7. Delivering the digital customer experience 8. Campaign planning for digital media 9. Marketing communications using digital media channels 10. Evaluation and improvement of digital channel performance
Glossary Index

Papetărie, jocuri, reviste

Chaffey, D: Digital Marketing

Preț: 1138.24 lei

Specificații

V-ar putea interesa

Notă biografică

Cuprins

Preț: 1138^.24 lei