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Changeology de Les Robinson

Changeology

Autor Les Robinson
en Limba Engleză Paperback – 9 oct 2012
Changeology is about influencing the behaviour of human beings for the better. The book simplifies a vast body of theory and practice into six principles: buzz, hope, enabling environments, sticky solutions, `can do’ and the right inviter. These are explained with fascinating real-life stories and a look at the hard evidence.
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Specificații

ISBN-13: 9780857840615
ISBN-10: 0857840614
Pagini: 272
Ilustrații: Illustrations
Dimensiuni: 155 x 231 x 20 mm
Greutate: 0.52 kg
Editura: GREEN BOOKS

Notă biografică

Les Robinson was a social marketer who wondered why his campaigns sometimes fizzled and decided to find out why. In his early years he lent communication finesse to citizen campaigns against sand mining, freeways, landfills and Sydney's only waste incinerator (now closed), which sparked his interest in social change. He is now Australia's most experienced and knowledgeable change facilitator, consultant to government agencies and councils - training, facilitating and advising practitioners on behaviour change programmes in areas including health, sustainability, road safety and emergency management. He runs his own business, Enabling Change; see www.enablingchange.com.au.

Recenzii

'A beguilingly simple framework for effective social change illustrated with loads of helpful and inspiring examples. Thought provoking at every turn, I finished the book buzzing with new ideas to try out in my own work.' -- Nigel Topping, Chief Innovation Officer, Carbon Disclosure Project