Changing The Game: The New Way To Sell
Autor Larry Wilsonen Limba Engleză Paperback – 14 noi 1988
The risks are greater, but so are the opportunities and rewards. The top salespeople—the people Larry Wilson quotes and profiles in this book—know this. They’ve changed the game of selling, and they have become very successful doing it. They know they have to be leaders within their own organizations, and they know that when it comes to their customers, the strategy of the future is cooperation and teamwork, not confrontation.
In Changing the Game, Larry Wilson draws on his thirty years of experience as a thinker and innovator in selling. He was founder of the Wilson Learning Corporation, one of the largest sales training organizations in the world, and coauthor of the business bestseller The One-Minute Salesperson with Dr. Spencer Johnson. His latest venture, the Pecos River Learning Center in Santa Fe, New Mexico, is dedicated to helping corporations and the individuals who work for them create the powerful teams that will be the keys to future business success.
Changing the Game is Larry Wilson’s latest and boldest thinking about the future of selling—a future that is as close as tomorrow’s first sales call.
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Specificații
ISBN-13: 9780671671358
ISBN-10: 0671671359
Pagini: 288
Dimensiuni: 140 x 214 x 18 mm
Greutate: 0.37 kg
Editura: Simon&Schuster
Colecția Touchstone
ISBN-10: 0671671359
Pagini: 288
Dimensiuni: 140 x 214 x 18 mm
Greutate: 0.37 kg
Editura: Simon&Schuster
Colecția Touchstone
Descriere
Wilson demonstrated how adversarial, confrontational sales tactics no longer work in today's business environment. His sales philosophy is based on a cooperative, creative synergy between salesperson and client.
Notă biografică
Larry Wilson is an accredited accountant (CPA, CA), and financial planner (CFP, CIM, DMS). Following in the footsteps of David Chilton, Larry won the award for the highest mark in the country on the Canadian Securities Course (1999). He also holds undergraduate degrees in both Business Administration (with distinction) and Agricultural Economics.
Larry's sense of humour and his commitment to making financial concepts understandable contribute to a writing style that is not commonly found in the world of personal finance. And he is living proof that the methods discussed work-he and his wife have already accomplished many of their personal goals and have achieved financial independence well before the usual retirement age.
Larry lives in Winnipeg, MB, with his wife (Kim), two children (Kaylee and Dan), and two pets (Chester and Bun ... yes, Bun is a rabbit).