Changing the Game: The Playbook for Leading Business Transformation

MICHAEL VULLINGS is a corporate executive and leader in the field of business transformation, with a track record of achieving breakthrough results, leading change, and transforming organisations. GRAHAM CHRISTIE is an expert on customer-led transformation and has advised numerous corporations on change and transformation strategies, corporate innovation and entrepreneurship.

Foreword ix Acknowledgements xiii Preface xv Introduction xvii Crisis as a catalyst for change xviii An integrated approach to transformation xx 1: Take stock 1 Assess current situation 2 Ensure near-term funding 3 Secure early wins (quick wins) 5 Mobilise a top team 9 2: Create the mandate 19 Understand the current situation 21 Determine external outlook 27 Evaluate company impacts and base case 30 3: Map the journey 39 Define aspirations 42 Explore strategic options 49 Determine strategic priorities 61 Develop initiatives and roadmap 68 Outline future operating model and organisation 74 Consolidate financial impact 82 4: Mobilise 99 Create foundations for successful change 102 Establish governance structure 114 Set up transformation office 115 5: Execute and track 123 Set up initiatives and design detailed solutions 126 Build delivery schedule and assign responsibility 128 Ensure resources to lead, deliver and track 133 Conduct proof-of-concepts, prototypes and pilots 134 Manage initiative delivery 137 Close out initiatives 147 Evaluate impact of transformation against targets 150 Appendix I: Diagnosing company performance 155 Appendix II: Monitoring and improving cash flows 165 Appendix III: Defining aspirations in a workshop 171 Endnotes 175 About the authors 177 Index 179