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Cheap?

Autor David Bosshart
en Limba Engleză Paperback – 30 apr 2007
In most developed countries, in almost every trade sector, prices have decreased considerably over the last few years - in some cases, by more than 20 per cent. The choice of products on offer is immense, and customers are inundated with a vast range of goods, costing very little money. In this compelling, powerful and shocking account of society's greedy over-consumption, David Bosshart paints a bleak picture of our increasing obsession with cheap goods. He exposes the darker side of some of our favourite organizations such as EasyJet, Wal-Mart, Aldi, Hennes and Mauritz, and Disney and reveals some substantial paradoxes in their business strategies. For example, while $13.00 is the average wage of union organized employees in California, Wal-Mart pays its staff just $8.50 an hour, and it creates only 1.5 jobs for every 2 that it destroys. David Bosshart leads us to question our pursuit of unbridled consumer choice and low prices, and the effect that it is having on the world's economies and societies. Can we rise to the challenge and overcome this obsession for cheap goods before it's too late?
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Specificații

ISBN-13: 9780749449933
ISBN-10: 0749449934
Pagini: 197
Dimensiuni: 131 x 211 x 20 mm
Greutate: 0.27 kg
Ediția:Paperback.
Editura: Kogan Page
Locul publicării:United Kingdom

Recenzii

“A powerful account of society’s greed and what it is leading to.” -- Refresh

Notă biografică

Dr. David Bosshart is the managing director of the Gottlieb-Duttweiler Institute in Zurich, Switzerland and an analyst and speaker on consumer trends, retail trends, and social change. He is also the author of Cult Marketing and The Future of the Consumer Society.

Cuprins

1 The Age of Cheap: Why (almost) everything is getting cheaper
Why the trend towards low-priced goods is changing our lives: the link between prosperity, democracy and price orientation
The four stages of development in customer behaviour
The panorama of cheap
2 The axis of evil in the economy: Wal-Mart, China and the internet
First axis: trade – Wal-Mart and the message, ‘Demand more for less!’
The second axis: the manufacturers – China and the possibilities of global sourcing
The third axis: the customer – the internet and the global customer cartel
Which factors are accelerating the trend?
The dream becomes cheaper – the bulldozer rolls on
3 The Wal-Martization of our society: How we are all becoming Wal-Mart
Why Wal-Mart concerns us all
What is Wal-Martization?
4 The models for present-day rationalization: Aldification, McDonaldization, Starbuckification etc
The rationalization models
Why are these models so rational and so successful?
5 Faster, better, cheaper: Intensified time markets drive the Age of Cheap
Time as an economic factor
The logic of increase (Logic No. 1)
Real markets mimic financial markets
The neglect of personal resources: the logic of increase means higher hidden costs for the customer
Differentiation logic (Logic No. 2): what happens when uncontrollable costs of side-effects exceed costs
6 No frills: On the illusions of the service economy
‘Outsourcing to the customer’: the myths of services
Marketing means selling goods: the myth of customer orientation
7 What is worth what? Prices in the Age of Cheap
The next chapter: The new normality in globalizing markets
Index

Descriere

Although manufactured goods have been getting cheaper, with that trend, Bosshart warns, comes cheap morals and cheap ethics. With implications for the environment, the labor market, and for companies, "the age of cheap" comes with a price.