• Useful for the academic, the discerning graffiti artist, the student of visual culture, artists, journalists, and the wider world of people who are passionate about soccer or any competitive team sport.
• Allows readers to experience unexpected visual richness and variety of twenty-years' worth of European football fan graffiti culture through extracts from the author's archive of several thousand images.
• Presents a vicarious but analytical experience of sports mania's immersive reality, distinguishing this book from the many other Ultras books told as "war journalism" or celebrity books.
• The extreme fandom of the Ultras holds visceral fascination for many people, but some will want to go deeper into its ideological underpinnings, and this book's clear examples give background for critical, sociological study of this landscape.
• Readers gain an expert's eye view on graffiti and street art trends. The author leads graffiti "tours" and teaches the study of graffiti to his university classes at home and abroad (Yale and NYU in the United States, the Netherlands, Russia, Croatia etc.).
• Provides an analytical framework for visual analysis of ideological markers, both common and uncommon, so readers come away from the book enthused to see their own cultural landscapes in new ways.
• The author encourages a new generation of subcultural visual anthropologists and cultural studies enthusiasts to seriously study every manner of expression and decoration that connotes "belongingness" to a subcultural group.
• Readers learn of the importance of graffiti and street art as cultural activities of dissensus and protest within functional democracies.
• The author argues that factions created by "us vs them" mentalities harness division for pleasure in the culture of sport, and that this is a rich source of human connection. However, in times of political instability and within certain contexts, we come to understand the dangers of symbologies used to differentiate factions if they (as some Ultras do) associate their "turf" with current or past nationalisms in real political terms.
• Provides a window and complex way to understand the nature of factions and fans, and at the same time, is a critical look at claims by fans (and by extension, other people) who use "jokes" and memes to make extreme views seem less harmless.
• Provides interesting and vital facts about extremist groups and militants in Europe recruiting from football fan terraces.
• The author writes with passion and engagement. He is from Slovenia and lived close to the 1990s' wars in the Balkans, so when he writes about political divisions from this time and place, he is speaking from having seen in his region the factional violence and its devastation on culture. It is by no means a detached analysis.
• The author has frequently been commended for his critical research and approach, has received several awards, including the Fulbright's, and has been invited to lecture at universities around the world.