This book is a practical focus on planning, measuring, and evaluating our church communications to help you make sure that your time and money spent in creating church communications accomplishes the goals of your church. The book looks at the details of planning that form the foundation of a solid church communication program. It then goes into the use of FORMS that will help you gather and organize the facts and the information people need to connect with your ministry or event. The forms will also help you measure and evaluate your communications and enable you to understand what is really effective and what isn't in your ministry communications and marketing. This approach works in any size church, with any budget. While much extravagant multimedia is only possible on a big budget, any church can make use of the tiny, but significant tips, ideas, and changes suggested in this book to make a significant difference in the impact of your communications.