Church of the Red Arrow

Michael Houlihan is the co-founder of Barefoot Cellars along with partner Bonnie Harvey. Although his business card read "Head Stomper", he officially served as president and CEO for 19 years. Starting with no money and no knowledge of the wine industry, he and Bonnie used out-of-the-box thinking coupled with solid business principles to build a leading national brand. They relied on Worthy Cause Marketing, instead of conventional advertising to grow a loyal following and promote their favorite causes. Barefoot Wines went on to win the industry's top sales awards.They were selling well over a half a million cases annually when the E. & J. Gallo family purchased the brand in 2005. Since then,Michael has been a valued adviser to large and small corporations and start-ups, improving their profitability, culture, and brand with real-world experience. Sales, marketing, and performance-based compensation are his sweet spots. He also donates professional time to non-profits to help them improve their image, and achieve financial sustainability. Michael is a funny, informative, and inspiring speaker who delivers keynotes for conventions, corporations and national conferences. (Audiences love the quirky Barefoot stories he weaves in with how-to advice.) He is a seminar and webinar leader, guest lecturer at business and entrepreneurial schools, active blogger, and contributor to a variety of publications.