CIM Revision Cards: Assessing the Marketing Environment
Autor Diana Lucken Limba Engleză Hardback – 27 oct 2017
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Specificații
ISBN-13: 9781138440920
ISBN-10: 1138440922
Pagini: 94
Dimensiuni: 105 x 148 mm
Greutate: 0.14 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 1138440922
Pagini: 94
Dimensiuni: 105 x 148 mm
Greutate: 0.14 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
Professional Practice & DevelopmentCuprins
The nature of the organization and the impact of its environment; The micro-environment; Analysis of the competitive environment; The macro-environment; The demographic, social and cultural environment; The economic and international environment; The political and legislative environment; The technical/information environments; Environmental information systems - coping with the challenge of environmental change
Descriere
Designed specifically with revision in mind, this title provides concise, yet fundamental information to assist students in passing the CIM exams. It uses features such as diagrams and bulleted lists throughout to ensure the key points are displayed clearly. Each section begins with a list of learning outcomes and ends with hints and tips.