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CIM Revision Cards: Assessing the Marketing Environment

Autor Diana Luck
en Limba Engleză Hardback – 27 oct 2017
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised.
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Specificații

ISBN-13: 9781138440920
ISBN-10: 1138440922
Pagini: 94
Dimensiuni: 105 x 148 mm
Greutate: 0.14 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Professional Practice & Development

Cuprins

The nature of the organization and the impact of its environment; The micro-environment; Analysis of the competitive environment; The macro-environment; The demographic, social and cultural environment; The economic and international environment; The political and legislative environment; The technical/information environments; Environmental information systems - coping with the challenge of environmental change

Descriere

Designed specifically with revision in mind, this title provides concise, yet fundamental information to assist students in passing the CIM exams. It uses features such as diagrams and bulleted lists throughout to ensure the key points are displayed clearly. Each section begins with a list of learning outcomes and ends with hints and tips.