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CIM Revision Cards: Delivering Customer Value

Autor Ray Donnelly
en Limba Engleză Hardback – 30 noi 2017
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised.
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Specificații

ISBN-13: 9781138440913
ISBN-10: 1138440914
Pagini: 92
Dimensiuni: 105 x 148 mm
Greutate: 0.17 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Professional Practice & Development

Cuprins

Product proposition and brand management; Channel management; Managing marketing communications; Managing and achieving customers' service expectations through the marketing mix

Descriere

Offers fundamental information to assist students in passing the CIM exams. This title features diagrams and bulleted lists. It includes sections that begin with a list of learning outcomes and end with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised.