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Clean Slate

Autor Sean Stormes
en Limba Engleză Paperback
Why do some companies create extreme customer demand, reap the rewards of uncommon brand loyalty, sustainable profitable revenue growth (PRG) and market domination, while competitors suffer?And, why has traditional selling become impotent, no longer delivering the PRG necessary not only necessary for survival, but for an enterprise to flourish? In other words, how are you and your organization defeating "sameness," the business disease that's reached epidemic proportions?Sean Stormes is the CEO of multiple enterprises, and a national thought leader and keynote speaker on the high-interest, hot topic of demand creation. Answering the aforementioned questions with a proven philosophy and framework, Sean highlights not only the new "source code" necessary for PRG in the third millennium, but also the litany of root causes of poor or regressive PRG.Whether sharing the work he has done on the consulting side via his PRG and demand creation firm, The Third Door, or through the organizations he has led or currently leads, Clean Slate is loaded with real world examples, challenges, and most importantly, effective architecture that gives hope to business leadership of all shapes, sizes and industries.Widely regarded as an authority on helping companies become "organizationally fit," where the purpose-driven business wins big, Sean is also a Chief Value Designer, stimulating leadership (and others) to see what others miss, discovering game-changing unprecedented value via the customer's "unspoken" needs.
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Specificații

ISBN-13: 9781976581557
ISBN-10: 1976581559
Pagini: 322
Dimensiuni: 152 x 229 x 18 mm
Greutate: 0.47 kg