Clients Rule: 2016 Marketing Calendar for Salon and Spa is the latest marketing calendar for beauty industry professionals by salon marketing expert Elizabeth Kraus. Hundreds of no and low-cost salon marketing ideas written just for beauty professionals including salon owners, hairdressers, salon suites and salon franchise businesses, stylists, estheticians, nail technicians, massage therapists, skin care and make up professionals. The 2016 salon marketing calendar for beauty industry professionals and business owners includes marketing strategies and tactics that work today, including tactics that will ensure people find your salon online and increase engagement on social networks. Each month includes a mini-theme that speaks to the type of mindset you need to grow a salon business, attract new clients, increase sales of professional salon products, earn client referrals and more. Find out how to use your salon's website, email, events and promotions to engage followers in the salon, on social networks and get more web traffic so that you can book more business using the 2016 salon marketing calendar: Clients Rule