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Collinson: International Business

Autor Simon Collinson, Rajneesh Narula, Alan M. Rugman
en Limba Engleză Paperback – 4 feb 2020
Offer your students real insight into the complex global business environment. International Business, 8th Edition comes from a team of authors that keep up with the most recent changes in the field. With new and updated content, this book presents your students with the data to map trends and make predictions about the global business landscape.
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Specificații

ISBN-13: 9781292274157
ISBN-10: 1292274158
Pagini: 728
Dimensiuni: 195 x 264 x 30 mm
Greutate: 1.34 kg
Ediția:8th edition
Editura: Pearson Education
Colecția Pearson Higher Education

Cuprins

List of Figures and Tables
Preface
About the Authors
Guide to the Case Studies
Publisher's Acknowledgements
Frameworks for this Book: Our Approach to the Study of International Business

Part 1: THE WORLD OF INTERNATIONAL BUSINESS

  • Chapter 1 An Introduction to International Business
  • Chapter 2 General Frameworks in International Business
  • Chapter 3 Multinational Enterprises, Innovation and Competitiveness

Part 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS

  • Chapter 4 International Politics
  • Chapter 5 International Culture
  • Chapter 6 International Trade
  • Chapter 7 International Financial Markets and Institutions

Part 3: INTERNATIONAL BUSINESS STRATEGIES

  • Chapter 8 Multinational Strategy
  • Chapter 9 Organising Strategy
  • Chapter 10 Corporate Strategy and National Competitiveness

Part 4: FUNCTIONAL AREA STRATEGIES

  • Chapter 11 Production Strategy
  • Chapter 12 Marketing Strategy
  • Chapter 13 Human Resource Management Strategy
  • Chapter 14 Political Risk and Negotiation Strategy
  • Chapter 15 International Financial Management

Part 5: REGIONAL STRATEGIES

  • Chapter 16 European Union
  • Chapter 17 Japan
  • Chapter 18 North America
  • Chapter 19 Emerging Economies
  • Chapter 20 China
Glossary
Index