Collinson: International Business
Autor Simon Collinson, Rajneesh Narula, Alan M. Rugmanen Limba Engleză Paperback – 4 feb 2020
Preț: 451.74 lei
Preț vechi: 519.25 lei
-13% Nou
Puncte Express: 678
Preț estimativ în valută:
86.45€ • 91.43$ • 72.11£
86.45€ • 91.43$ • 72.11£
Carte disponibilă
Livrare economică 09-23 decembrie
Livrare express 23-29 noiembrie pentru 59.37 lei
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9781292274157
ISBN-10: 1292274158
Pagini: 728
Dimensiuni: 195 x 264 x 30 mm
Greutate: 1.34 kg
Ediția:8th edition
Editura: Pearson Education
Colecția Pearson Higher Education
ISBN-10: 1292274158
Pagini: 728
Dimensiuni: 195 x 264 x 30 mm
Greutate: 1.34 kg
Ediția:8th edition
Editura: Pearson Education
Colecția Pearson Higher Education
Cuprins
List of Figures and Tables
Preface
About the Authors
Guide to the Case Studies
Publisher's Acknowledgements
Frameworks for this Book: Our Approach to the Study of International Business
Index
Preface
About the Authors
Guide to the Case Studies
Publisher's Acknowledgements
Frameworks for this Book: Our Approach to the Study of International Business
Part 1: THE WORLD OF INTERNATIONAL BUSINESS
- Chapter 1 An Introduction to International Business
- Chapter 2 General Frameworks in International Business
- Chapter 3 Multinational Enterprises, Innovation and Competitiveness
Part 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS
- Chapter 4 International Politics
- Chapter 5 International Culture
- Chapter 6 International Trade
- Chapter 7 International Financial Markets and Institutions
Part 3: INTERNATIONAL BUSINESS STRATEGIES
- Chapter 8 Multinational Strategy
- Chapter 9 Organising Strategy
- Chapter 10 Corporate Strategy and National Competitiveness
Part 4: FUNCTIONAL AREA STRATEGIES
- Chapter 11 Production Strategy
- Chapter 12 Marketing Strategy
- Chapter 13 Human Resource Management Strategy
- Chapter 14 Political Risk and Negotiation Strategy
- Chapter 15 International Financial Management
Part 5: REGIONAL STRATEGIES
- Chapter 16 European Union
- Chapter 17 Japan
- Chapter 18 North America
- Chapter 19 Emerging Economies
- Chapter 20 China
Index