Collinson: International Business

Autor Simon Collinson, Rajneesh Narula, Alan M. Rugman

en Limba Engleză Paperback – 4 feb 2020

Offer your students real insight into the complex global business environment. International Business, 8th Edition comes from a team of authors that keep up with the most recent changes in the field. With new and updated content, this book presents your students with the data to map trends and make predictions about the global business landscape.

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Specificații

ISBN-13: 9781292274157
ISBN-10: 1292274158
Pagini: 728
Dimensiuni: 195 x 264 x 30 mm
Greutate: 1.34 kg
Ediția:8th edition
Editura: Pearson Education
Colecția Pearson Higher Education

Cuprins

List of Figures and Tables
Preface
About the Authors
Guide to the Case Studies
Publisher's Acknowledgements
Frameworks for this Book: Our Approach to the Study of International Business

Part 1: THE WORLD OF INTERNATIONAL BUSINESS

Chapter 1 An Introduction to International Business
Chapter 2 General Frameworks in International Business
Chapter 3 Multinational Enterprises, Innovation and Competitiveness

Part 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS

Chapter 4 International Politics
Chapter 5 International Culture
Chapter 6 International Trade
Chapter 7 International Financial Markets and Institutions

Part 3: INTERNATIONAL BUSINESS STRATEGIES

Chapter 8 Multinational Strategy
Chapter 9 Organising Strategy
Chapter 10 Corporate Strategy and National Competitiveness

Part 4: FUNCTIONAL AREA STRATEGIES

Chapter 11 Production Strategy
Chapter 12 Marketing Strategy
Chapter 13 Human Resource Management Strategy
Chapter 14 Political Risk and Negotiation Strategy
Chapter 15 International Financial Management

Part 5: REGIONAL STRATEGIES

Chapter 16 European Union
Chapter 17 Japan
Chapter 18 North America
Chapter 19 Emerging Economies
Chapter 20 China

Glossary
Index

Papetărie, jocuri, reviste