Commoditization and the Strategic Response
Autor Andrew Holmesen Limba Engleză Hardback – 19 feb 2008
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Specificații
ISBN-13: 9780566087431
ISBN-10: 056608743X
Pagini: 244
Dimensiuni: 174 x 246 x 19 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 056608743X
Pagini: 244
Dimensiuni: 174 x 246 x 19 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Notă biografică
Andrew Holmes is a writer, management consultant and Managing Partner of Paricint LLP. He has consulted with many household names in the UK and overseas and has written 13 books on a range of business topics, including Failsafe IS Project Delivery and The Chameleon Consultant for Gower, as well as non-fiction and humour titles.
Recenzii
'...an interesting perspective on the impact of the rapidly changing world in which we live.' Economic Outlook and Business Review.
Cuprins
Preface; Chapter 1 Commoditization – Coming to a Company Near You; Part I Foundations; Chapter 2 The First Wave; Chapter 3 The Middle Wave; Chapter 4 Cornerstones of the Final Wave; Chapter 5 The Final Wave; Part II Impact; Chapter 6 Business Impacts; Chapter 7; Part III Response; Chapter 8 Business Responses; Chapter 9 Surviving in a Commoditized World; Chapter 10 Individual Responses; Part IV The Future of Commoditization; Chapter 11 Where Will Commoditization Take Us?;
Descriere
In this groundbreaking book, Andrew Holmes sets out why commoditization represents such a clear and present danger to every corporation and all white-collar workers. He describes how commoditization is affecting entire industries and is increasingly touching the work of the professional classes. The evidence is both fascinating and compelling and it is clear that the impacts of commoditization are far reaching. Holmes offers organizations and white collar workers a range of strategic responses which can be used to combat its worst impacts. And as commoditization continues to make inroads into the corporate and working worlds, this book will be an invaluable companion to addressing the challenges which it presents.