"Common Sense Business" is a compendium of documents developed by Polaris Advisory Group, a management consultancy with clients on four continents. For seven years, Polaris has been sending topical and timely e-mail messages to almost 70,000 presidents and chief executives of businesses around the world with common-sense, practical business advice on a broad range of issues. The firm's Managing Director, George Devitt, has assembled almost 100 of these documents in this publication -- each with practical, easy-to-implement suggestions on how to improve businesses large and small.