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Communicating Complex News Online

Autor Ronald A. Yaros
en Limba Engleză Paperback – 18 noi 2013
This book explores how individuals process important but complex news about science, health and technology. The research measures the relationships of new media, its content and its audiences. Specifically, how does the non-linear freedom of hypertext affect interest in and comprehension of news about complex topics? In the first of two experiments, reading comprehension theory from the Structure Building Framework (Gernsbacher, 1990) and the Construction-Integration Model (van Dyk & Kintsch, 1983) are synthesized with the theoretical role of situational interest in learning from text (Hidi, 1988). Experiment two tests the same content from experiment one in a non-linear hypertext environment to measure how message structure affects interest and understanding.
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Specificații

ISBN-13: 9783836460958
ISBN-10: 3836460955
Pagini: 176
Dimensiuni: 150 x 220 x 11 mm
Greutate: 0.25 kg
Editura: VDM Verlag Dr. Müller e.K.

Notă biografică

Beginning with his work as a science reporter and this research at the University of Wisconsin-Madison, Doctor Yaros continues researching audience interest in and understanding of complex news at the University of Maryland. His cognitive model for online news focuses on how web users process information about science, health and technology.