Communicating Projects: From Waterfall to Agile
Autor Ann Pilkingtonen Limba Engleză Paperback – 20 oct 2021
This new edition includes a number of key topical themes that build on the first edition:
- An introduction to project management for those new to the field, including communicating "agile", as many communication practitioners and project managers find themselves having to communicate in an agile environment, which has a language all of its own.
- The important role of social media and enterprise social networks as vital communication channels.
- The principles of change management.
- The role of storytelling and the importance of translating technical terminology and data into stories that clients and the wider stakeholder groups understand.
- Crisis communication – ensuring there is a crisis or emergency communication process in place in case it is ever needed.
Toate formatele și edițiile | Preț | Express |
---|---|---|
Paperback (1) | 257.04 lei 6-8 săpt. | |
Taylor & Francis – 20 oct 2021 | 257.04 lei 6-8 săpt. | |
Hardback (1) | 995.90 lei 6-8 săpt. | |
Taylor & Francis – 20 oct 2021 | 995.90 lei 6-8 săpt. |
Preț: 257.04 lei
Nou
Puncte Express: 386
Preț estimativ în valută:
49.21€ • 50.48$ • 41.44£
49.21€ • 50.48$ • 41.44£
Carte tipărită la comandă
Livrare economică 26 februarie-12 martie
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9780367685331
ISBN-10: 0367685337
Pagini: 206
Ilustrații: 20
Dimensiuni: 156 x 234 x 11 mm
Greutate: 0.3 kg
Ediția:Nouă
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 0367685337
Pagini: 206
Ilustrații: 20
Dimensiuni: 156 x 234 x 11 mm
Greutate: 0.3 kg
Ediția:Nouă
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
Postgraduate, Professional, and Professional Practice & DevelopmentCuprins
1. Setting out 2. An introduction to project management for communicators 3. Change management 4. Who are our stakeholders? 5. Developing the strategy 6. Channels 7. Creating content 8. Creating plans 9. Research and measurement 10. Issues and crisis
Notă biografică
Ann Pilkington is the co-owner and founder of PR Academy Ltd which provides training and qualifications in PR and communication. It is now the largest centre for qualifications awarded by the CIPR. She holds a Masters in PR and Communication and is qualified in project management via the Association for Project Management where she is also a member of its People Specific Interest Group.
Descriere
This book is an end-to-end guide for project managers and communication teams seeking to communicate effectively with all constituents, both internal and external.