Communication in Political Campaigns
Autor William L. Benoiten Limba Engleză Paperback – 29 oct 2021
This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., speeches TV spots, debates, social media), sources of campaign messages, context (e.g., primary vs. general campaign), audience (voters and how they process messages), news coverage of election campaigns, and non-presidential and non-U.S. election messages.
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Specificații
ISBN-10: 1433188074
Pagini: 292
Greutate: 0.47 kg
Editura: Peter Lang Copyright AG
Notă biografică
Cuprins
Preface - The Nature of Political Campaigns - The Functional Theory of Political Campaign Discourse - The Role of Medium in Campaign Discourse - The Role of Source in Campaign Discourse - The Role of Context in Political Campaign Discourse - Non- Presidential, Non- U.S. Campaign Discourse - News Coverage of Political Campaigns - Voters: Campaign Messages and Election Outcome - Conclusions - Appendix 1 - References - Index.