Communication Science Theory and Research: An Introduction to Advanced Study
Autor Marina Krcmar, David R. Ewoldsen, Michael E. Roloff, Ascan Koerneren Limba Engleză Hardback – 14 noi 2014
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Specificații
ISBN-13: 9780415533836
ISBN-10: 041553383X
Pagini: 328
Dimensiuni: 152 x 229 mm
Greutate: 0.68 kg
Ediția:New.
Editura: Routledge
ISBN-10: 041553383X
Pagini: 328
Dimensiuni: 152 x 229 mm
Greutate: 0.68 kg
Ediția:New.
Editura: Routledge
Cuprins
Part I. Communication Theory 1. Philosophy of Science: Introducing theory 2. What is Communication? 3. History of Communication 4. The Chicago School and thinking quantitatively 5. Positivism/Causality/Explanation 6. The Frankfurt School and thinking Qualitatively 7. Doing Research in Communication Science Part II. Communication Research 8. Effects Models of Mass Communication 9. Media Use Models 10. Message Processing 11. Medium Theories (Agenda Setting, Spiral of Silence) 12. Interpersonal Communication 13. Small Group Communication 14. Organizational Communication 15. Persuasion 16. Political Communication 17. Intercultural Communication 18. Health Communication 19. Computer Mediated Communication 20. Relationships, Marriage and Family Communication 21. The Future of Communication