Communication Science Theory and Research: An Advanced Introduction
Autor Marina Krcmar, David R. Ewoldsen, Ascan Koerneren Limba Engleză Paperback – 24 mai 2016
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Specificații
ISBN-13: 9780415533843
ISBN-10: 0415533848
Pagini: 380
Dimensiuni: 152 x 229 x 20 mm
Greutate: 0.52 kg
Ediția:New.
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 0415533848
Pagini: 380
Dimensiuni: 152 x 229 x 20 mm
Greutate: 0.52 kg
Ediția:New.
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
PostgraduateCuprins
Part I. Communication Theory
1. Philosophy of Science: Introducing theory
2. What is Communication?
3. History of Communication
4. The Chicago School and thinking quantitatively
5. Positivism/Causality/Explanation
6. The Frankfurt School and thinking Qualitatively
7. Doing Research in Communication Science
Part II. Communication Research
8. Effects Models of Mass Communication
9. Media Use Models
10. Message Processing
11. Medium Theories (Agenda Setting, Spiral of Silence)
12. Interpersonal Communication
13. Small Group Communication
14. Organizational Communication
15. Persuasion
16. Political Communication
17. Intercultural Communication
18. Health Communication
19. Computer Mediated Communication
20. Relationships, Marriage and Family Communication
21. The Future of Communication
1. Philosophy of Science: Introducing theory
2. What is Communication?
3. History of Communication
4. The Chicago School and thinking quantitatively
5. Positivism/Causality/Explanation
6. The Frankfurt School and thinking Qualitatively
7. Doing Research in Communication Science
Part II. Communication Research
8. Effects Models of Mass Communication
9. Media Use Models
10. Message Processing
11. Medium Theories (Agenda Setting, Spiral of Silence)
12. Interpersonal Communication
13. Small Group Communication
14. Organizational Communication
15. Persuasion
16. Political Communication
17. Intercultural Communication
18. Health Communication
19. Computer Mediated Communication
20. Relationships, Marriage and Family Communication
21. The Future of Communication
Notă biografică
Marina Krcmar is Professor of Communication at Wake Forest University.
David R. Ewoldsen is Professor of Media & Information at Michigan State University.
Ascan Koerner is Associate Professor of Communication at the University of Minnesota.
David R. Ewoldsen is Professor of Media & Information at Michigan State University.
Ascan Koerner is Associate Professor of Communication at the University of Minnesota.
Descriere
This volume provides a graduate-level introduction to communication science, including theory and scholarship for masters and PhD students as well as practicing scholars.
As an overview of communication science that will serve as a reference work for scholars as well as a text for the introduction to communication graduate studies course, this volume is an essential resource for understanding and conducting scholarship in the communication discipline.
As an overview of communication science that will serve as a reference work for scholars as well as a text for the introduction to communication graduate studies course, this volume is an essential resource for understanding and conducting scholarship in the communication discipline.